At the premiere of the 17th BMW Art Car, Jeff Koons unveiled and signed his car in front of 300 international guests in the Centre Pompidou, one of the world’s most prestigious cultural institutions for modern and contemporary art. It is the same place where Roy Lichtenstein presented and signed the first Art Car back in 1977.
As part of his creative process, Koons collected images of race cars, related graphics, vibrant colors, speed and explosions. The resulting artwork of bright colors conceived by Koons is evocative of power, motion and bursting energy. Its silver interior along with the powerful exterior design, the Art Car will impart a dynamic appearance even when it’s standing still.
“These race cars are like life, they are powerful and there is a lot of energy,” said Koons. “You can participate with it, add to it and let yourself transcend with its energy. There is a lot of power under that hood and I want to let my ideas transcend with the car – it’s really to connect with that power.”
Video: Jeff Koons’ BMW Art Car
Gas mileage: 31 mpg (28 city/38 highway)
The 2012 Ford Focus makes it on the list because of its mpressive fuel economy, excellent handling and well-outfitted interior, European styling and the availability of features like Ford’s Sync entertainment and communications system. There is also an option to equip the Focus with Ford’s auto-park feature, says KBB.com.
Volkswagen has released both of their 2011 Super Bowl ads online on Feb. 3. The Star Wars inspired Volkswagen commercial featuring a mini Darth Vader has gone viral in a big way. Yesterday we reported that The Force Volkswagen commercial has already reached over 1 million views on Youtube. Another 24 hours later almost 4 million have watched the kid in the Darth Vader costume start a car with his force on Youtube. It is quite possibly that Volkswagen has landed the best Super Bowl 2011 commercial with this ad, given the pre-game interest in it. I would not be surprised if The Force Volkswagen Super Bowl commercial will rank under the top 3 in the USA Today Admeter.
Star Wars is a big brand and the way Volkswagen has attached itself to it in the commercial is just awesome. The ad is at the same time funny, cool and cute. Read the rest of this entry »
