At the premiere of the 17th BMW Art Car, Jeff Koons unveiled and signed his car in front of 300 international guests in the Centre Pompidou, one of the world’s most prestigious cultural institutions for modern and contemporary art. It is the same place where Roy Lichtenstein presented and signed the first Art Car back in 1977.

As part of his creative process, Koons collected images of race cars, related graphics, vibrant colors, speed and explosions. The resulting artwork of bright colors conceived by Koons is evocative of power, motion and bursting energy. Its silver interior along with the powerful exterior design, the Art Car will impart a dynamic appearance even when it’s standing still.

“These race cars are like life, they are powerful and there is a lot of energy,” said Koons. “You can participate with it, add to it and let yourself transcend with its energy. There is a lot of power under that hood and I want to let my ideas transcend with the car – it’s really to connect with that power.”

Video: Jeff Koons’ BMW Art Car

The 2012 Ford Focus makes it on the list because of its mpressive fuel economy, excellent handling and well-outfitted interior, European styling and the availability of features like Ford’s Sync entertainment and communications system. There is also an option to equip the Focus with Ford’s auto-park feature, says KBB.com.

Global Positioning System that is what GPS stands for. GPS tracking signifies the use of the global positioning system to ascertain the exact location of a person, vehicle or any other device that has been fitted with the GPS tracking unit. The data of the position is recorded at regular intervals, which can be stored either in the device itself or transmitted to some database with the help of an in-built radio, cellular or satellite modem, in the unit.

The recorded data can be viewed real time or later, using the GPS tracking software, against the backdrop of a map to point out the precise location of the vehicle, person or device with the GPS unit. The GPS tracking system has come like a boon for motorists that are regular highway travelers, for car owners and for other devices, as it has made it easier to ascertain the exact location of the asset. There are numerous benefits of the GPS tracking system. The major ones are discussed below:

1. for tracking: as the name specifies, the GPS tracking is basically for tracking down a vehicle or a person. If the vehicle or the person’s phone is equipped with the GPS unit, it is quite easy to locate him. This feature is very beneficial for the authorities to track down criminals, auto thieves and other people that they might be looking for. Automobile thefts have been reduced considerably as most people today go for GPS fitted cars, so that it is easy to locate their cars in case of being stolen. Moreover, tracking down people is also a benefit as the exact location can be easily found out.

2. for navigation: the GPS tracking can be easily used for the purpose of navigation. Since the vehicle is fitted with the GPS unit, an individual is assured of never getting lost as the unit gives directions and can find a way out. This is also a major reason why the popularity of GPS fitted vehicles is increasing. Planning for trips can be done with the GPS system as it provides multiple directions for reaching a destination. This saves time and fuel, the main constraints when going on a holiday.

3. for safety: the GPS device also acts as a safety device, since it alerts the drivers if driving at high speeds. In addition, it also reduces the probabilities of meeting with an accident.

4. Additional benefits: besides the above-mentioned benefits, the installation of GPS tracking devices reduces insurance premium costs, since insurance companies consider this a safety measure.

With the afore-mentioned benefits, it is clear why GPS tracking is popular. In fact, many car manufacturers are rolling out vehicles that are pre-fitted with the device. Others that do not have the pre-fitted GPS enabled vehicles are buying and installing the unit separately. The GPS unit is not very expensive and works for months before it needs a replacement. The cost of getting the signals and the data is negligible, which is yet another benefit.

Star Wars is a big brand and the way Volkswagen has attached itself to it in the commercial is just awesome. The ad is at the same time funny, cool and cute.

Oh, Volkswagen is promoting the 2012 Passat in this Super Bowl ad. The car is pushed a bit aside by the pint-sized Darth Vader. Accompanied by John Williams’ iconic “The Imperial March,” the spot features the most infamous villain in the galaxy, a pint-sized Darth Vader, who uses the Force when he discovers the all-new 2012 Passat in the driveway. The two iconic brands leverage humor and the unforgettable Star Wars score to create an emotional spot and make Super Bowl ad history.

It clearly has already paid off for Volkswagen to unleash their Super Bowl ads early. The other VW Super Bowl ad is though still not doing that great. The Black Beetle Super Bowl Ad has now around 300,000 views so far.